According to Pharrell, the new drink is an ultra-premium cream "liqueur."
"Qream was created for contemporary women who work hard and want to relax with friends at the end of the day," Pharrell Williams told AllHipHop.com in a statement released today (July 15th).
"I want them to reward themselves 'deliciously,'" Williams continued. "Women make up half the population and Qream is about celebrating that power. To work with Diageo in bringing something original like Qream and the notion of delicious living to market has been a thrill."
Qream with a Q will come in two varieties upon launch, Strawberry Qream and Peach Qream.
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